About Us

Welcome to WSFL-TV, Channel 39—your ultimate connection to all things South Florida! Owned and operated by The E.W. Scripps Company, we're not just another TV station; we're the heartbeat of Miami-Fort Lauderdale. With a signal that reaches over 4 million people across Miami-Dade, Broward, and Monroe counties, we are the go-to source for everything happening in our vibrant community.

In May of 2020, we proudly rebranded to put South Florida front and center. After all, we’re the only station with South Florida built right into our name—WSFL-TV! Our bright and bold logo, featuring the iconic number 39 cut out of a radiant sun, captures the essence of the Sunshine State, a symbol that locals and visitors instantly recognize as uniquely ours.

Since 1982, Channel 39 has been bringing the best entertainment to South Florida, and we're just getting started! We’re all about Community, Health, Education, and Sports—the four pillars that drive everything we do. And now, we’re even more excited to announce our partnership with Scripps Sports in a multi-year agreement to air games for our very own National Hockey League team, the Stanley Cup-winning Florida Panthers! That’s right, all locally produced Panthers games will be airing exclusively on WSFL-TV, bringing thrilling, must-see action right into your living room.

But that’s not all! Tune in to our original local lifestyle show, Inside South Florida. This is where you’ll find all the buzz-worthy stories about our community, for our community. Co-hosted by the dynamic duo Cameron Dobbs and Ana Isabel Hume, the show delivers informative, useful, and downright entertaining content. Whether you’re a business looking to showcase your products or just someone who loves staying in the know, Inside South Florida is your ticket to what’s happening around town.

At WSFL-TV, we don’t just cover South Florida—we live it, breathe it, and celebrate it every day. We are so South Florida, it’s right in our name!