Rosanna Ceccato, the CEO and Founder of ReDress, recently joined Inside South Florida to discuss her business and its mission to help women renew their closets while promoting sustainability and reducing fashion waste.
Ceccato shared her motivation, stating, “This is helping to make fashion the second most polluting industry in the world… These garments are hanging in our closets more than five years. But at the end of the day, they are going to end up in landfills.”
ReDress functions as a digital platform for gently used clothing swaps, eliminating the complexities of finding a direct match. Instead of traditional person-to-person swapping, ReDress facilitates the process by offering available garments from its inventory.
Ceccato addresses the stigma associated with secondhand fashion, emphasizing its intelligence and environmental friendliness. She notes the shifting perception as more people recognize the value of sustainable fashion. ReDress ensures the quality of items through thorough inspections, challenging stereotypes associated with secondhand clothing.
Discussing the future of ReDress, Ceccato mentions the upcoming launch of an AI-powered fit recommendation feature. The new platform version, set to launch in the next month, will enable users to virtually try on garments. Additionally, ReDress is working on match ID technology that compares users' measurements with available items.
For those interested in exploring sustainable fashion, ReDress offers a forward-thinking solution that aligns with environmental consciousness and the evolving attitudes towards secondhand apparel.
For more information, visit MyReDress.com or follow them on Instagram @myredressofficial.
