Pamela Barrera, co-founder and CEO of Verde Market, is on a mission to revolutionize the way we shop while making a positive impact on the planet. With locations in Coral Gables, Fort Lauderdale, and Midtown, Verde Market offers an extensive range of everyday essentials with a unique twist – it's a store that's saving the planet, one bottle at a time.
At Verde Market, customers can refill their containers with a variety of products, ranging from laundry detergent and fabric softener to shampoo, conditioner, spices, and even locally sourced meats like chicken, pork, and beef. By encouraging customers to bring in their existing containers for refills, Verde Market aims to reduce waste and minimize plastic usage.
Beyond its commitment to sustainability, Verde Market prioritizes the health and well-being of its customers. All products available at Verde Market are free of harmful materials, ensuring that customers can shop with confidence, knowing they're making choices that are both good for them and the planet. The emphasis is on quality, sustainability, and environmental responsibility. Since its inception, Verde Market has refilled approximately 1.5 million bottles, significantly reducing plastic waste and making a positive environmental impact.
But Verde Market isn't stopping there. Barrera is actively seeking partnerships with local farmers to bring in fresh produce or even grow their own if necessary. Additionally, plans are underway to expand Verde Market's presence beyond its current locations, with the goal of opening 35 to 40 stores across Florida and the rest of the East Coast.
For Barrera, the most rewarding part of her work is seeing the positive impact Verde Market has on the community. Every customer who expresses gratitude is a spark of motivation for her, reminding her of the importance of their mission and the difference they're making, one refill at a time.
So how can you join the movement? Visit Verde Market, explore their products, and start refilling your containers to adopt more sustainable shopping habits. Together, we can create a healthier and happier planet Earth. For more information, visit verdemarket.co and be part of the solution today.
